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NetSpeak Solutions
153 Old Hedding Road, #36
Epping, NH 03042
Phone (main) 603-679-1698

Stephen Dow, President of NetSpeak Solutions: NH Website Design, SEO and Internet Marketing Services Solutions Company.

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Video Marketing Examples

NH Video Marketing Examples - NetSpeak Solutions, Epping, NH


NH Web Marketing - Social Media and Blog Services

Websites remain the hub of all Internet marketing efforts (with over 2 billion websites on the Internet and growing). This is mainly because of the search worthy content and massive revenue generation search engines receive based on website content marketing (through their respective "pay-per-click" and display ad networks).

However, because of the many blogs and social media posts that contain very unique and fresh content, one would think they would be at least a close second (or even first) in search results importance. Yet, they are not? It may just be that the content is too fresh, and that Google and other search engines simply cannot analyze and rank this information as quickly as the content on websites? However, based on Google's own statements about how only "the best, the freshest and the most authoritative content will be ranked the highest", they sure don't follow what they preach!

The content on "sign-up captive blogging sites" (like Facebook), restrict search engine access to their content - since they have their own advertising networks. Unfortunately, greed has "closed" Facebook from Google and hindered search. As a result, Google has recently unveiled their own Google+ (another sign-in captive social media site). However, it is too early to know whether it will have much impact on the already oversaturated social media market. If you'd like, read this blog article about the social media war between Facebook and Google.

For the foreseeable future, content from websites will remain THE primary means to find the widest range of information for a wide range of keyword based search topics (especially business related information) - although this doesn't mean that social media or blogs should be ignored as marketing channels. However, knowing that websites are SO important, it's imperative to design, develop and maintain a "sticky" website (e.g., one that "holds" onto visitor traffic). After this, you should become involved in blogging and social media sites in order to optimize branding and website traffic potential. It's always best to use approaches that draw in greater Internet traffic to your website. This is called inbound or "pull" marketing

Social Media - Generating Leads by "Community Building"

By nature, inbound marketing strategies and tactics consider every possible channel for targeting traffic. In regard to the social media "sphere", there are "presently" four major social media services best suited for marketing for B2B and B2C businesses. They are; Facebook, Twitter, Linkedin, and YouTube (the latter being mainly video based and Google-owned). There are many others (including the currently meek Google +. However, this "social media channel" still doesn't offer business pages. Therefore, it really offers little. As for all the others, we won't mention them in detail here (due to space limitations). Myspace was not mentioned mainly because it's a social network in disarray as of this writing. VIMEO is another video site that should at least be acknowledged. In fact, it's actually a LARGER video sharing network than YouTube presently. But it has limitations that YouTube does not.

According to "comScore Inc.", from January 2009 to January 2010, Facebook had in excess of 471 million users worldwide - a 100 percent increase over the previous period. The number in August of 2011 is close to 1 billion!. During the same period, Twitter grew 1,100 percent to 74 million users (and is much above this number as of August 2011). Facebook and Twitter's rapid growth includes thousands of different groups; including businesses, college alumni groups, individuals, and those who support various charitable and non-charitable causes.

Linkedin (which began in 2003) as the original social network, may be lesser known to many, but remains a fixture to those in business. In 2011 it also went public and is growing once again. Its ranks include professionals from all types of business categories, and there are many ways that you can network - from asking for a recommendation, to asking for other top professionals to be part of your own group, to joining other professionals in their groups, and commenting to discussions (again, sounds like a blog doesn't it?). You can even look for a job in Linkedin - as well as use the site to hire other professionals! Companies are now using Linkedin recruit new hires more than ever! So, don't overlook this social media fixture!

To have your own page on any of these social networks you first need to setup an account - which requires you provide some level of personal information for your "profile". You may find some questions too personal - and since this information can be found and used by others if you don't know how to adjust your privacy settings, ask before giving away information you don't "need" to.

After you've setup an account, you'll then need to navigate a sometimes confusing maze of links that lead to many useful features that shouldn't be ignored. You then may need to figure out how to make your "site space" look the way you want it to (within limits of course). This may not be as easy as you would think on some social media sites. But we can help you here; since most small to medium sized businesses find the process overly time-consuming and prefer to work with a website design, SEO and Internet marketing company anyway. Doing this allows a client to more quickly learn all "ins and outs" and ongoing requirements of the various sites. However, recent phising and hacking incidents on many social media services make it clear that you can't afford to let your guard down regarding protecting your security settings! change your passwords often.

For video posting and commentary there's the widely known YouTube (Vimeo is also quite large). Many people aren't aware that individual accounts on YouTube are possible - and are called "channels". They are not very difficult to setup, and are GREAT for testing and distributing video-based information to your target audience. However, a solid knowledge of video production and file sizing is advisable.

Most importantly though, to achieve the full potential of any social media site, it's best to also utilize the many special applications (some are widgets) that can tie posts from you and customers into other social media accounts. There are items like "share" buttons (Facebook) and "hash tags" (for searching on Twitter), and even more. The point here is for you to optimize the usefulness of every service for the benefit of targeting and informing potential clients of what YOU have to offer that's unique.

On many social media sites you can open up and moderate discussion forums, conduct surveys, rate products or services, and speak with "tweeters" with tied-in accounts. Once again, some clients may find this to be more "work" than they bargained for. But remember, you only need to do a little each day - and the potential to grow a community is always worth the effort. You will also be building brand awareness, increase search engine rank potential, and even generate some leads that convert into sales!

Website Marketing - Integrating Blogs Into Your Website

Blogs are really the original idea behind social media. Like a social media site, they are typically maintained by an individual or group of "administrators". A blog contains regular entries of commentary (that could include video and images). Blog posts (and related comments) are routinely displayed in reverse-chronological order. Also, the term "blog" can be used as a verb - as in, "I love to blog!"

Blogs allow you to speak, accept comments, release company news, new product info and provide updates on any subject desired. Posts and comments (or just comments) can also be deleted at any time (by an administrator). As was previously mentioned, blogs also enable readers to leave their own comments (like social media sites). A blog can focus on any kinds of subject - and are contained on most businesses main website navigation areas. They can focus on art, journalism, photography, audio, video and business topics (see podcasting). for a business, it's probably best to setup a blog so that the posts tie-in with any company Facebook page - or any other active social media sites. This ensures that your blog has the greatest possible reach.

For businesses, blogs are an essential means to keep customers informed and interested in new products, news releases, special events, special offers, and/or new services. ALL businesses should have a blog! And when they're connected to other social networks, business blogs can truly have a powerful impact on the way customers "see you" as a company. There are many great online tools and tricks that we can help you with to get your business blog up and running for maximum buzz and reach. We can show you how to maintain best practices for blogs, and how to avoid common mistakes.

Final Comments on Social Media and Blogging

With a blog, once all the setup work is complete, fresh content needs to be added regularly based on the topic of the blog. Regular posting is critical, since posting unique content over time helps you establish increased interest about your blog - and adds subscribers. As a result, more people will likely check out and comment on your blog - which naturally leads to more links back to your website (and your blog). Thus, this helps both your site and your blog rank higher on organic search engine results pages.

When writing a blog you should add links to your main website when appropriate. You should also add images (like infographics) and video (when applicable). Also RSS feeds should be setup so people can subscribe to you blog via Atom, Bloglines, and Google's Feed Reader service, etc. For the Wordpress blogging platform (the largest), this can be accomplished by installing special plugins to your blog. On a blog, you can access the administrators area typically through a link on the main blog page along with your username and password. For social networking sites, you must log-in as well. Then you decide whether you want to stay on your basic site (for "friend" interactions), or your "business" or "fan" page, as they are called on Facebook.

Remember, most social media sites are really no more than captive blogging sites (Facebook being a good example). The 'fan" or 'business page" aspect of social media sites can be useful for advertising and branding. However, it has not yet to be proven whether most social media sites are great channels for e-commerce for either B2C and B2B companies. This may be because such sites were not initially setup to work in this fashion. However, on the web, things change rapidly. For example, on Facebook one issue that is a big concern to many Internet marketing experts is that they actually are working against the principles of inbound "pull" marketing. Maybe Google's new Google+ service will show a new model. However, this network is still quite small. Many even wonder if Google has entered the social media market too late.

Even though blogs use a templated approach for page design, some layout adjustments are possible (if you know some coding - mainly PHP). No matter, blogs generally do much better than social media sites at present during the purchase cycle - especially when they can be reached through a link on your main business website. They enable you a quick way to speak to customers, announce company news, new products and other media information immediately onto the web for all to see! The bottom line - blogs must be a part of your marketing effort as well as a couple of social media sites.