Logo of NH Website Marketing and Design Services Solutions Company in NH: NetSpeak Solutions.

NetSpeak Solutions
153 Old Hedding Road, #36
Epping, NH 03042
Phone (main) 603-679-1698

Stephen Dow, President of NetSpeak Solutions: NH Website Design, SEO and Internet Marketing Services Solutions Company.
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NH Website Design Services Solutions - Using "Web 3.0"

Wikipedia characterizes "Web 3.0" as "facilitating communication, information sharing, interoperability, user-centered design, and collaboration on the World Wide Web”. Web 3.0 is really all about functionality and making a website more user-oriented. That's why it's common to use a so-called “central design”, making it simple to see and understand the entire site content. Enhanced navigation is always available to a visitor, and leaves no doubt about where to find anything on a good Web 3.0 website design.

Another important feature of Web 3.0 is in "enhanced visibility" in design. This typically includes the use of larger font sizes for better readability, using brighter colors to “please and draw the eye”, richer surfaces and reflective highlights to try and provide a more "3-D feel" to the website design. Another excellent aspect to Web 3.0 is the extensive use of popularized icons as design elements.

With all of these aspects working together, website design and web development can really provide a better user experience, which will keep them coming back. Incorporation of the most current technologies; like social media, SMS, and RSS also help how a website design is viewed by a visitor.

If you're new to website design and development, take a moment to read over our page on the web design and marketing process. We follow this "basic" process on every project. For this reason, we think you'll find it very beneficial - no matter what your web design and marketing experience level, or, who you decide to work with.

Web 3.0 Design Guidelines We Like, and Follow:

  • Fonts: Larger fonts with ample white space are advocated. This enable users to scan a web design quickly - and locate areas of particular interest to them. If fonts are sized, shaped and colored well, then It can eliminate difficult parsing through paragraph content with 10-point text to locate a specific piece of information. In addition, we use sans-serif fonts (Arial and Verdana are good examples), since they are easier to read with web browsers and monitors (they retain a crispness even at different font sizes).
  • Color: Solid, vivid colors are now more often used; especially to highlight areas of importance or interest. Gradients can also be used for background affects and for special objects such as buttons, although solid colors can be used for call-outs on buttons too, as well as on other essential areas of a web site.
  • Boldness: Since font sizes need to be larger in today's web designs (because of screen resolution improvements), company logos sometimes need to be redone to "stand out more". Many companies are redesigning their logos and using bolder, rounded fonts. Logos are may also be surrounded by a decent amount of white space and a blank background to allow the logo to seamlessly flow over any variations in site color and /or graphics near or around the edges of the logo.
  • Reduced Clutter: Content has to be better organized than ever before - with less unnecessary content on every page, and it needs to be put together with a lot more structure. Information is vital in a Web 3.0 site, and it must be presented in a more digestible manner.
  • Social Media: Website designs following web 2.0/3.0 must be designed to engage users in manner beyond the web design itself. Thus, having links to your social media pages and blog is very important. This helps build a community around your brand. This is becoming more important to many age-based demographics.

Web 3.0 Deign Guidelines We Don't Like, and Avoid When Possible:

  • AJAX: This approach to website design is based on the use of Javascript for coding. Although Javascript has been around for quite awhile, and, we've made sites using AJAX, the big problem to us is that many clients want to be able to update their sites but can't easily (because they're not Javascript experts). Also, many people turn-off Javascript on their browsers at times for security reasons - which can be problematic for web designs that need Javascript to function! So, this approach is not in the best interest of many clients.
  • Table-less Design: This approach is great from a website design stand-point, but again, it can be terrible for some users. This is because it depends heavily on the use of CSS 3.0 (a cascading style sheet specification for controlling both layout and text without tables). It hinges around the use of defining site layout using "containers". HOWEVER, for clients who CAN do "some" of their own site maintenance and understand HTML, a heavy-handed Web 3.0 and CSS 3.0 approach is not be in their best interest (since table-based site coding is easier to handle to the amateur). But this all has to be weighed - since table-based designs don't always render well on earlier Internet Explorer browsers (although Firefox is by-far the leading browser anyway - and has no troubles rendering such sites). The use of CMS (content management system) designs also does enable much easier page updating. HOWEVER. these types of sites have built-in SEO disadvantages in many situations (especially when it comes to optimizing "page analytics" using heat mapping and scroller tracking. This is mainly because they are database-driven sites.